Illuminating Data, Delivering Insights

Where information meets expertise to drive strategic decisions

Discover IX

About Information Xperts

Founded in 1999 by Shanti Greene, Information Xperts (IX) specializes in providing strategic analytics and data-driven solutions to large enterprises. Initially established to tackle complex marketing analytics challenges, IX quickly earned recognition by developing a groundbreaking national carrier route-level segmentation system for GEICO Direct.

This innovative solution enabled precise targeting for car insurance offers, significantly optimizing marketing efficiency. IX further enhanced GEICO's marketing analytics by analyzing state-level response rates and premiums, refining the company's strategic decision-making process.

Continuing its legacy of innovation, IX developed the Binary Integrated Targeting System (BITS) for Sears Roebuck, a sophisticated customer-level segmentation framework that first categorized customers based on their transactional behaviors and subsequently refined targeting using advanced geodemographic insights.

Today, IX stands as a leader in artificial intelligence and data science, offering deep expertise particularly in marketing analytics, though the firm's capabilities extend to numerous other industries and verticals. Committed to transforming complex data into actionable intelligence, IX empowers organizations to make informed, strategic decisions to drive growth and competitive advantage.

Illuminating Insights

Bringing clarity to complex information landscapes

Data Intersection

Cross-referencing information to reveal hidden patterns

Solid Foundation

Building solutions on structured methodologies

Our Services

Marketing Analytics

Optimize your marketing strategies with data-driven insights and segmentation that precisely target your most valuable customers.

Artificial Intelligence

Leverage cutting-edge AI solutions to automate processes, uncover hidden patterns, and generate predictive insights for your business.

Data Science

Transform raw data into valuable insights through advanced statistical analysis and sophisticated modeling techniques.

Customer Segmentation

Identify and target your most valuable customer segments with precision using our proprietary Binary Integrated Targeting System.

Our Expertise

At Information Xperts, we combine deep industry knowledge with cutting-edge analytical techniques to deliver transformative solutions. Our team of data scientists, analysts, and industry experts work collaboratively to address complex business challenges.

Key Capabilities:

  • Advanced Statistical Modeling - Developing sophisticated models that predict outcomes and identify key drivers
  • Customer Behavior Analysis - Understanding the "why" behind customer actions to inform strategic decisions
  • Predictive Analytics - Forecasting future trends and behaviors with remarkable accuracy
  • Marketing Optimization - Maximizing ROI through data-driven campaign refinement
  • Data Visualization - Transforming complex data into clear, actionable visual insights
  • Strategic Implementation - Ensuring insights translate into measurable business results
24+ Years of Experience
500+ Projects Completed
95% Client Retention

Our Approach

Discover

We begin by thoroughly understanding your business challenges, objectives, and data landscape.

Analyze

Our experts apply advanced analytical techniques to extract meaningful patterns and insights from your data.

Illuminate

We transform complex findings into clear, actionable insights that drive strategic decision-making.

Implement

Our team works alongside yours to implement solutions and ensure measurable business impact.

"Information Xperts doesn't just deliver data—they deliver clarity, direction, and results." — Marketing Director, Fortune 500 Company

Our Brand Identity

The Information Xperts logo symbolizes our core values and approach. The abstract "X" represents the intersection of information and expertise, while the central lightbulb form signifies illumination and insight. The red elements convey energy and innovation, while the structured base represents our solid methodological foundation.

This visual identity reflects our commitment to bringing clarity to complex information landscapes and delivering actionable insights that drive business success.

Energy & Innovation
Knowledge & Structure
Reliability & Depth
Clarity & Professionalism

Connect With Us

Let's Discuss Your Data Challenges

Headquarters

123 Analytics Way
Data City, DC 10101

Phone

(555) 123-4567

Email

insights@informationxperts.com